From Traditional Graphic Design to Modern Techniques: The Value of Experience in Today’s Market

Reflecting on my time at Corvisart in Paris at the end of the 1990s, I feel a deep sense of nostalgia for the era when graphic design was a hands-on craft. Despite the challenges and time-consuming nature of manual techniques, I absolutely loved every moment of it. Let me take you on a journey through those early days of graphic design, sharing why those experiences remain so precious to me.

Manual Graphic Design and Layout:

Manual graphic design was a meticulous art form. I vividly remember the hours spent laying out advertisements and posters using physical tools like rulers, compasses, and curve rulers. Each element had to be carefully arranged, and every adjustment was made with precision. Working with these materials gave me a profound appreciation for the craft and allowed me to connect deeply with the art of design. It was a time-consuming process, but the satisfaction of achieving a perfect layout was worth every effort.

The Art of Hand-Drawn Typography:

Creating hand-drawn typography was where my love for graphic design truly flourished. Using nib pens, brushes, and a curve ruler, I crafted each letter with care. The process required patience and a keen eye for detail. I spent hours perfecting every curve and line, ensuring that each stroke contributed to a beautiful final product. Working with inks and paints allowed me to connect with my art in a way that digital tools can’t fully replicate. It was an immersive experience that made every design feel like a personal masterpiece.

The Challenge of Fixing Overflow Issues:

One of the more intricate aspects of traditional design was dealing with overflow issues. When text or graphics extended beyond their intended space, I had to get creative. I would carefully cut a very fine piece of the paper—whether it was covered in ink or gouache—to correct the overflow. This technique demanded precision and a steady hand. Today, it’s hard to imagine anyone fully grasping the artistry of such manual corrections, especially when digital tools offer quick fixes with just a Ctrl + Z. The patience and skill required for manual adjustments taught me to appreciate the craftsmanship behind every design.

Photography Retouching:

In addition to graphic design, I had a brief but valuable experience with traditional photography retouching. Although we only had a couple of hours a week dedicated to this skill, the process involved using airbrushing techniques and retouching paints to enhance and correct photographs. Applying these techniques required a steady hand and a keen eye for detail, and it was a unique way to connect with the image and perfect every detail.

The Sociable Classroom Environment:

The classroom environment at Corvisart was a vibrant and collaborative space. Unlike today’s digital age, we weren’t behind computer screens. Instead, we worked on drawing tables, where we could see each other’s work and engage in lively discussions. This sociable atmosphere fostered a sense of community and allowed us to exchange ideas and feedback. The interactions with my peers enriched my learning experience and made the creative process even more enjoyable. It was a time when collaboration was as much a part of the design process as the techniques we were learning.

The Transition to Digital Tools:

The arrival of digital design tools like PageMaker and Illustrator marked a significant shift in the industry. While these tools offered efficiency and flexibility, they also marked a departure from the hands-on craftsmanship I had come to love. Adapting to digital design was both exciting and challenging. The new tools made tasks that once took hours possible in minutes, but they also required a different approach to design. Despite the convenience, I still find that the skills and techniques from the traditional era influence my work today, blending the best of both worlds.

The Advantages of Traditional Skills:

The skills I developed through traditional graphic design methods have had a lasting impact on my approach to design. The discipline required for manual design fosters a deep understanding of design principles that enhances my digital work. Hand-drawing, manual layout adjustments, and precise corrections offer a unique perspective that remains valuable in the digital age. My background in traditional methods continues to shape my approach to design, ensuring that I maintain a high level of craftsmanship and creativity in every project.

Comparing Past and Present:

While modern digital tools provide speed and efficiency, they can’t fully replicate the artistry of traditional design methods. The tactile satisfaction of working with physical materials and the skill involved in manual adjustments are aspects of design that I still cherish. The contrast between the meticulous craftsmanship of the past and the rapid pace of today’s digital tools highlights technological advancements while underscoring the enduring value of traditional skills.

Lessons Learned and Skills Gained:

The lessons learned from traditional design methods have shaped my approach to contemporary design. The discipline and precision developed through manual techniques have influenced my creative process and problem-solving skills. Understanding the evolution of design practices provides valuable insights into current trends and technologies. The skills and experiences from my traditional design days continue to inspire and inform my work, blending the artistry of the past with the present innovations.

Conclusion:

Reflecting on my journey through traditional graphic design, I remember the craftsmanship and artistry that defined those early years. The hours spent perfecting hand-drawn typography, layouts, and photography retouching have shaped my understanding of design and continue to influence my work today. Despite the time-consuming nature of traditional methods, the satisfaction and connection to the art of design remain unmatched. By embracing both traditional techniques and modern innovations, I strive to honour the artistry of the past while creating designs that resonate in the digital age.